Francie and Finch pride themselves on their unique inventory that reflects both the local and international communities that call Lincoln home. Whether you are searching for a novel by a Nebraska author or you want to explore the world through literature, they can help you find exactly what you are looking for. They wanted to begin reaching out to a younger audience by hosting a children's book reading and wanted to put together a package of event brand materials in order to do so.
While their main audience is the children of those who already peruse the shelves of their store, they're hoping to target children from all around with a design fairly similar to the current one they have now but with more child friendly illustrations and type that is more hand drawn.
I wanted the event materials to feel like something out of a storybook. With patterns from classic children's stories to hand drawn elements throughout. I kept Francie and Finch's classic teal color within all the materials while adding in a few new secondary colors to help the design feel more child-like.